AI Insights · Timothy · April 2025
Top 5 iOS Personal Finance Apps in Kenya: Q1 2025
Explore the performance trends of the top 5 personal finance apps on iOS in Kenya during the first quarter of 2025, based on Sensor Tower data.
In the first quarter of 2025, several personal finance apps on iOS showed varied performance trends in Kenya. Here’s a closer look at the top five apps in this category, based on data from Sensor Tower.
Splitwise saw a dynamic quarter with weekly revenue peaking at about $113 in mid-February. Downloads fluctuated, starting the quarter at 100 and seeing a peak of 84 in mid-March. Active users remained relatively stable, moving from 285 at the start to 256 by the end of March.
YNAB experienced varying revenue, starting at $124 and reaching a high of $173 in early February. Downloads decreased over the quarter, beginning at 84 and ending with 21. Active users showed some fluctuation, starting and ending the quarter with 96 and 84, respectively.
Wallet - Daily Budget & Profit had a modest revenue increase, peaking at $50 in mid-March. Weekly downloads saw a slight decline from 56 at the start to 32 at the end. Active users remained consistent, hovering around the 140 mark throughout the quarter.
Spendee Budget App & Planner displayed a sporadic revenue pattern, reaching $83 in early January and closing the quarter at $54. Downloads were low, starting at 40 and dropping to 7 by the end of March. Active users fluctuated slightly, maintaining around 47 to 52 users.
Buddy: Budget Planner App had a revenue peak of $56 in early February. Downloads began at 99, decreasing to 21 by the quarter's end. Active users showed a slight decline, starting at 82 and ending at 50.
These insights provide a snapshot of the personal finance app landscape in Kenya for Q1 2025. For more detailed analytics, visit Sensor Tower.
